About Us

Blackdrum TV is the first independent and privately owned African event streaming brand with a global focus. Working with major event producers and content owners, the brand offers a full content line up of premium events as well as its own original and exclusive content to all broadcast platforms and channels around the world. The Blackdrum TV business model is backed by advanced technology, offering the most comprehensive, end-to-end solution for licensing, managing, distributing and marketing African events to virtually any platform today and is extensible to support the new services of tomorrow. Its assets are optimized for delivery to all distribution platforms including TV Stations, Cable Stations, websites, mobile devices, connected TVs, Set-top-boxes and much more.

Event livestreaming is not new as every Dick and Harry with a Youtube account and decent internet access can attempt the feat. Most event owners are not able to maximise revenue potentials through uncoordinated livestreaming attempts because of certain constraints. It’s either they contract a cheap company that has only a basic understanding of event streaming or they don’t put the right strategy together for maximum ROI.

No two event is ever the same and as such there should be a constant reimagination of strategies that will best serve event objectives on a case by case basis. We have been at the forefront of event streaming technology for almost a decade now and we know what works, when it will and under what conditions. Working with us gives event owners and brands the peace of mind that they will be able to amplify their event beyond the venue, create a buzz online and also increase its revenue opportunities.

Brands can connect with event owners to own the livestreaming opportunity through sponsorship. This allow the brands to create specific brand related engagement during the livestream. These engagements can range from Quizzes, Promos to Call To Actions and so on. Traditional event sponsorship at a venue might not be right for certain brand advertising strategies so the livestreaming opens up opportunities to leverage the event without being confined to the venue.

BENEFITS OF SERVICE

  • Delivered to consumers on the go 24/7.
  • Available to all brands of Smartphones, Tablets, Computers and Smart TVs.
  • Custom video player with brand logo.
  • Instant engagement analytics.
  • Video player can be embedded anywhere (Brand Website, Blogs, Facebook, Twitter etc)
  • Pre-roll brand advertisement e.g. ‘This event is brought to you LIVE by …………’. Brand TVC can also play before the live event is available for viewing.
  • Interactive Call To Actions during event for maximum user engagement.
  • Event archived as Video On Demand for post amplification and brand building activities.

African entertainment has evolved into a high stakes property over the years. These events range from concerts, awards, premieres, tours to festivals, weddings, birthdays, burials and so on. There exist no opportunity to watch the events live in Nigeria and other countries because using an OB van is very expensive. Beside the cost barrier, the OB van is geographically restricted.

That’s the old story. Today, technology has created opportunity to broadcast events live to connected devices (Computer, Tablets, Smartphones) and TV channels globally through innovative use of the internet and other resources.

We are at the forefront of this technology and bring you the opportunity to leverage the advertising and sponsorship potentials for your event.

Event livestreaming is not new but most event owners are not able to maximise revenue potentials because of certain constraints. No two event is ever the same and as such there should be a constant re-imagination of strategies that will best serve event objectives on a case by case basis.

Sponsored livestreaming: A brand(s) will own the streaming rights of the event and will be given access codes for distribution to its customers through an activation.
Regional PPV livestreaming: The event will be streamed live to specific regions only. The blacklisting of certain countries will be based on event owner’s directive.

Our service coverage is global so we are always looking for local video crews to help us produce and stream events for our clients. We will carefully select the best crews in each city based on the events we have to produce and our criteria are the gear, creativity and experience that ensures a successful event coverage always.

ARE YOU A DP WITH PROVEN TALENT?
We want DPs who have a minimum of 10 years of experience, own their own broadcast-level camera package, follow our standardized production values and techniques, and are the most professional, creative, and energetic in the business. We know this because we’ve interviewed thousands of DPs around the world, evaluated their resumes, checked their references and critiqued their demo reels.
We put our reputation on the line every time we send a crew out to an event, so all our crews are thoroughly screened before we invite them to join our network. Not all DPs that apply are accepted for gigs, because we want only the crews that perfectly match our events unique range of needs.
While our clients get access to the best crews around the world, our crews get the opportunity to work on unique and exciting projects.
Are you a DP who thinks they have what it takes? Send us a link to your showreel and we will review. If it matches our needs and we have an event in your city, you will be contacted. Send an email with showreel link and brief bio to streaming@blackdrum.tv

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